About

About

 Photographer: Alejandro E. Fuenmayor | Makeup Artist: Karla Fuenmayor

Photographer: Alejandro E. Fuenmayor | Makeup Artist: Karla Fuenmayor

"I am inspired by life.  By people, music, nature, and color.  I strive to create clothing that is unique, impactful and makes a statement.  I believe fashion should be fun and not take itself too seriously.  I value clothing that encompasses many fundamentals of design but most importantly, color and texture"

-ALP.

AMANDA PERNA IS A MOM, WIFE & FASHION EXPERT WHO BELIEVES IN LOOKING BEYOND THE EASY ROAD TO FOLLOW YOUR DREAMS. WHILE STUDYING FASHION DESIGN AT THE UNIVERSITY OF ALABAMA, AMANDA ACHIEVED HER DREAM: A DESIGN INTERNSHIP AT OSCAR DE LA RENTA AND THE FOLLOWING SUMMER AN INTERNSHIP AT CALVIN KLEIN.

WITH AN ENTREPRENEURIAL SPIRIT, AT THE RIPE OLD AGE OF 19 SHE STARTED HER FIRST FASHION BRAND. BEFORE GRADUATING COLLEGE, AMANDA WAS OFFERED A JOB AT CALVIN KLEIN, WHICH SHE GLADLY ACCEPTED AND FINISHED HER STUDIES A SEMESTER AHEAD OF SCHEDULE TO START LIVING HER DREAM.

ALWAYS INTERESTED IN LEARNING AND GROWING, AMANDA FURTHERED HER STUDIES AT THE FASHION INSTITUTE OF TECHNOLOGY WHILE WORKING AS A FULL TIME FASHION DESIGNER. ALTHOUGH SHE WAS WORKING HER DREAM JOB, AMANDA WANTED MORE; TO OWN HER OWN BUSINESS. SHE WANTED TO CREATE WHIMSICAL, BOLD CLOTHING AND ACCESSORIES. AGAINST THE ADVICE OF EVERYONE SHE KNEW, AMANDA QUIT HER JOB AND STARTED THE HOUSE OF PERNA.  HER DESIGNS HAVE BEEN SOLD IN MAJOR RETAILERS SUCH AS ANTHROPOLOGIE, NORDSTROM, BLOOMINGDALE'S & NEIMAN MARCUS.

ON A CONSTANT QUEST TO PUSH HERSELF, AMANDA HAS ALSO HAD A VARIETY OF EXPERIENCES AND COLLABORATIONS. SHE HAS BEEN FEATURED AS A TEXTILE DESIGNER AND FASHION ILLUSTRATOR FOR BRANDS SUCH AS HALLMARK AND NEIMAN MARCUS.

SHE ALSO STYLES CELEBRITIES FOR NATIONAL COMMERCIALS. ABOVE ALL ELSE, AMANDA BELIEVES IN HELPING OTHERS. SHE IS A MENTOR TO STUDENTS AND WORKS WITH MANY NEW BRANDS TO HELP THEM ACHIEVE THEIR DREAMS TOO. P.S. SHE WAS ALSO ON PROJECT RUNWAY TWICE.

 

 

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